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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #1  
Old 07-02-2007, 09:32 AM
FSUZeta FSUZeta is offline
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a friends daughter(who was a legacy to 2 groups) was rushing last year at a competitive school. the school has the pnms list their top "x amount" of choices and then rank the other sororities in the order that they would like to receive an inviation if the "x" number of #1's don't all invite them back. she did pretty well, but was dropped by some of her top choices and had to accept invitations to sororities she would have preferred to drop. it became quite frustrating to her and other pnms that they were not allowed to decline an invitation to a sorority they did not want to join. she is a polite, well mannered young woman and i am sure that she was as gracious to the sorority members as they were to her.

i understand the concept behind "maximizing your choices" and i understand that panhellenic is trying to level the playing field and hopes to help smaller chapters increase their membership. i just don't know if forcing pnms to return to chapters that they have no desire to join, is the way to do it. does it actually increase a smaller chapters chances of increasing their total chapter size, or does it perhaps emphasize to pnms who did want to be there, the campus stereotype they may have to deal with for the next 4 years?
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  #2  
Old 07-02-2007, 09:36 AM
FSUZeta FSUZeta is offline
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to answer the original questions: i always put our best rushers on our rush crushes. we make sure they meet the campus movers and shakers, the chapter officers, as many sisters as possible without overwhelming the pnm. the previous days rusher will make sure to go over and say hello and remark on how glad they are to see the pnm back today.
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  #3  
Old 07-02-2007, 09:44 AM
33girl 33girl is offline
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Quote:
Originally Posted by FSUZeta View Post
a friends daughter(who was a legacy to 2 groups) was rushing last year at a competitive school. the school has the pnms list their top "x amount" of choices and then rank the other sororities in the order that they would like to receive an inviation if the "x" number of #1's don't all invite them back. she did pretty well, but was dropped by some of her top choices and had to accept invitations to sororities she would have preferred to drop. it became quite frustrating to her and other pnms that they were not allowed to decline an invitation to a sorority they did not want to join. she is a polite, well mannered young woman and i am sure that she was as gracious to the sorority members as they were to her.

i understand the concept behind "maximizing your choices" and i understand that panhellenic is trying to level the playing field and hopes to help smaller chapters increase their membership. i just don't know if forcing pnms to return to chapters that they have no desire to join, is the way to do it. does it actually increase a smaller chapters chances of increasing their total chapter size, or does it perhaps emphasize to pnms who did want to be there, the campus stereotype they may have to deal with for the next 4 years?
How far are we forcing these women to attend? Do they have to go to pref? If you feel like the presence of these women is jeopardizing the integrity and beauty of your pref ceremony - which for some groups has ritual overtones - then I don't think you should have to have uninterested rushees there. The Panhellenic needs to change it. The last thing I as a rushee would want to remember my pref by is some other rushee standing beside me looking like someone shot her puppy.

A lot of times it seems the things Panhellenic does to "help" the smaller chapters hurts them instead - this thread shows that. There's only so much you can do to help a group - when it comes down to it, ABC still has 50 girls and all the other sororities have 175. Some girls don't care about that, and the fact that ABC can't get the chance to focus on those girls because others are being "forced" to come is unfair to everyone involved.
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  #4  
Old 07-02-2007, 09:52 AM
Faith4Keep Faith4Keep is offline
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Originally Posted by 33girl View Post
The last thing I as a rushee would want to remember my pref by is some other rushee standing beside me looking like someone shot her puppy.
I totally agree. There are always some PNMs who are unaffected by tent talk, but almost all the ceremonies I went to for pref were full of girls who seemed genuinely happy and excited to be at that ceremony. I would feel really stupid if I was happy to be at a ceremony that others were upset to be at.

I think it may be key to seek out the members who would best fit your membership early on in the game. Of course, every chapter wants the HS Cheerleading captain, the valedictorian, or the rediculously pretty girls. But we all need to be realistic. Find the girls that you would be proud to get to know and, like FSUZeta said, get your best rushers on them. They may not be the prettiest or have the best resume, but they would be great for your chapter and you can't afford to lose them early on when the PNM needs to narrow down from 7 to 5 chapters (or whatever!). Most of us can figure out early on in the game who's going to go where, so don't waste your time with girls who are obviously not a fit for your chapter.
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  #5  
Old 07-02-2007, 12:10 PM
UGAalum94 UGAalum94 is offline
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Quote:
Originally Posted by FSUZeta View Post
a friends daughter(who was a legacy to 2 groups) was rushing last year at a competitive school. the school has the pnms list their top "x amount" of choices and then rank the other sororities in the order that they would like to receive an inviation if the "x" number of #1's don't all invite them back. she did pretty well, but was dropped by some of her top choices and had to accept invitations to sororities she would have preferred to drop. it became quite frustrating to her and other pnms that they were not allowed to decline an invitation to a sorority they did not want to join. she is a polite, well mannered young woman and i am sure that she was as gracious to the sorority members as they were to her.

i understand the concept behind "maximizing your choices" and i understand that panhellenic is trying to level the playing field and hopes to help smaller chapters increase their membership. i just don't know if forcing pnms to return to chapters that they have no desire to join, is the way to do it. does it actually increase a smaller chapters chances of increasing their total chapter size, or does it perhaps emphasize to pnms who did want to be there, the campus stereotype they may have to deal with for the next 4 years?
The only problem is in telling the difference between girls who know they would rather drop out of rush and be independent than join these groups and the girls who never even really looked at them because they were still getting asked back elsewhere.

How will the second group even know that they should give these groups a look until their favorites release them?
If we give girls the power to cut groups even when they don't have have full parties in the first couple of rounds, I think they'll be a lot of girls dropped from rush after third. Girls who may not have realized what the real situation was until it was too late.

We could allow girls to cut groups even without full parties only at the preference level. If they aren't going to list the group on the bid card, it doesn't really do much good for anyone to make them attend pref. I think pref can make a difference when a girl is even partially open to the group, but if she really has a "I'd rather join Al-Qaeda" (remember that quota?) attitude, it may be pointless and even detrimental for her to be there.

But since I don't think having to go to a party that you don't want to go to is really that big a hardship in life, I really don't have that much sympathy for the "why do I have to go back there?" PNMs, and I guess it shows. I understand the point about how it might not do any good to make them go from the chapter's point of view; but the only way to figure out that "yes it does some good" is to find out that there are even worse outcomes for the struggling chapters.

ETA: once it catches on that "cool girls don't even pref XYZ," isn't it likely that returns will go down even more?

Last edited by UGAalum94; 07-02-2007 at 12:15 PM.
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  #6  
Old 07-02-2007, 01:23 PM
adpiucf adpiucf is offline
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A large percentage of PNM's are going to have their minds made up about you before they walk through your door at recruitment b/c of the rumor mill. There is no overnight solution, but I think a big part of the solution involves building chapter morale and strengthening your campus image during the school year. It's also about knowing how to rush someone, to make a personal connection with a PNM and getting her to click with you and what your chapter is all about.

Once the PNMs come into your event, they already have a perception in their heads, and you have less than 30 minutes to turn that perception around. There's a lot to be said for the notion that recruitment is "365 days a year." You have to have an internal and external PR plan for your chapter, keep members motivated and excited and spread that spirit to the rest of the Greek community.
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  #7  
Old 07-02-2007, 01:57 PM
UGAalum94 UGAalum94 is offline
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Originally Posted by adpiucf View Post
A large percentage of PNM's are going to have their minds made up about you before they walk through your door at recruitment b/c of the rumor mill. There is no overnight solution, but I think a big part of the solution involves building chapter morale and strengthening your campus image during the school year. It's also about knowing how to rush someone, to make a personal connection with a PNM and getting her to click with you and what your chapter is all about.

Once the PNMs come into your event, they already have a perception in their heads, and you have less than 30 minutes to turn that perception around. There's a lot to be said for the notion that recruitment is "365 days a year." You have to have an internal and external PR plan for your chapter, keep members motivated and excited and spread that spirit to the rest of the Greek community.
Absolutely. I agree completely. (And this is part of why I think GLOs miss the boat on what gets communicated to smaller chapters. Instead of lifting up and focusing on the positive and trying to help make the positive shine. . .)

But for chapters going into recruitment this fall, what are some of the techniques a chapter could use to help members develop personal connections and try to click with PNMs?

If you were helping with a pre-recruitment workshop on rushing, what would you tell people?

I'd remind them not to be on the hard sell for the group. I think it's more important for a girl to feel like you really wanted to get to know her and that you liked her than it is to tell her anything in particular about your group. So if the PNM is telling you about something or interested in one topic, follow her conversational lead and her interest. Don't feel like you have to hit every possible point of interest in your house tour conversation or tell her every aspect about the philanthropy. If she wants to talk about her volunteer work, be interested in her volunteer work. Ask her about that and follow that lead. Make her feel clicked with, basically, as much as you can. And then after the party write down notes about what she was like and interested in and think about who in the group shares her interests.

Which brings me to a another point, at big chapters make some effort to make sure everyone actually knows each other well in terms of hometown, majors, interests etc. Ideally, you'd do it authentically with sisterhood activities throughout the year. But it seems like there are some stealthy out of house members who will retain some enigmatic qualities to all but their closest friends. So at the very least, play funny games in work week or give out witty bios, maybe based on fake facebook pages.

So that if PNM College-Radio-Station-Girl comes back the next round, XYZ member College Radio Station Girl can look out for her and talk to her [ETA: as a person with a shared interest] , rather than having XYZ intramural softball and BSU member tell her what XYZ means to her [ETA: in some kind of generic connectionless way].

Last edited by UGAalum94; 07-02-2007 at 05:56 PM.
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  #8  
Old 07-02-2007, 02:35 PM
UGAalum94 UGAalum94 is offline
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I know what I'm saying probably seems ridiculously obvious.

But I know that when I was nervous, I reverted to travel-guide-and-sorority-historian-giving-a-lecture mode. Luckily, it didn't happen with real PNMs that I remember, but I can remember mock rushing one of our alums, and she was either playing the part of silent PNM or as a matter of personality she was just kind of a nodder rather than a conversationalist (she was regal with white hair and seemed very aloof; it was sort of like mock rushing the queen of England ), but I got nervous and was much more worried about the stuff I was telling her being right than I was about "rushing" her.
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  #9  
Old 07-02-2007, 04:36 PM
adrie435 adrie435 is offline
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Don't 'over-rush' PNM's... If you sit for 20 minutes and talk all about how much your sorority means to you, and she's sitting there staring at you with a blank expression on her face it means you lost her somewhere. If you go up to her with 15 of your sisters everytime you see her and tell her how much you love her, it'll make you look creepy and desperate.

We're all trained to tell PNM's all about what a wonderful sisterhood we have and all the facts, etc, but I was most impressed with a sorority during recruitment when they answered whatever questions I had concisely and we spent the whole party talking about something completely random. I remember talking about shoes with one active during a recruitment party and that was the day I decided I absolutely loved them!!

It's normal to feel like you have to "sell, sell, sell" when you are the underdog, but if you over-sell yourself girls will actually become less interested in you than they may have started out (if that makes sense).
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  #10  
Old 07-02-2007, 04:46 PM
33girl 33girl is offline
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We're all trained to tell PNM's all about what a wonderful sisterhood we have and all the facts, etc, but I was most impressed with a sorority during recruitment when they answered whatever questions I had concisely and we spent the whole party talking about something completely random. I remember talking about shoes with one active during a recruitment party and that was the day I decided I absolutely loved them!!

It's normal to feel like you have to "sell, sell, sell" when you are the underdog, but if you over-sell yourself girls will actually become less interested in you than they may have started out (if that makes sense).
excellent point.

One of the groups I rushed I really liked...but they were SO "gung ho" they scared me. Nonstop talk about GHI activities, living in the GHI suite, GHI mixers, GHI's motto....it was a relief to go to ASA the next day and converse with normal girls who just happened to be in a sorority and who had lives outside of it, too. I was right about GHI, because one of my dormmates pledged them and they gave her crap about getting an apartment with someone from another sorority and not staying at the mixers long enough.

Honestly, the thing most pnms want is to make a connection, not hear a laundry list of your accomplishments or philanthropy events.
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