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I think you must have had some rough experiences with required study hours, EE-BO. We require study hours for all of our members and, while chapters can determine the number/type, generally they have a sliding scale, based on GPA and computer lab hours count. There is a lot of flexibility in how they can be set up, from study groups for members who are in the same classes/majors. You can pair up an upperclassman with a new member/associate/whatever your group calls them who has the same major. You can set up tutoring opportunities so someone can say "I'm struggling with ____, who can help?" You can get bigs brothers and little brothers to spend some time on academics together.
I'm not a big fan of weekly quizzes, but I'm more of a fan of trivia game type methods of learning the "lore". Maybe a lot of this stuff is too girly for fraternity men but I've seen some really creative stuff like "what would this founder's facebook page look like?" to learn about the founders. Or, make it more businesslike and created a LinkedIn for each founder.
You can earn letters without being hazed. There can be expectations that membership is based on. You can try to take current traditions and change them up slightly so as not to "lose" traditions, but make them less risky.
Ultimately, you have to have buy in from the chapter or nothing will work. Getting THEIR ideas is a good way to get them to support the program.
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