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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #11  
Old 02-13-2011, 01:32 PM
AGDee AGDee is offline
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Join Date: Aug 2003
Location: Michigan
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Quote:
Originally Posted by 33girl View Post

I think that can depend on how regimented your national NM program is and how it compares to other groups' NM programs on your campus. Obviously there are instances where two chapters can run the exact same program in the exact same way and one has been at total plus for forever and the other one can't ever make quota or has women dropping left and right. That's when you need to say to your advisors and national rush poobahs "so and so component isn't having the effect it's supposed to have to instill pride in our NMs. How can we change it up and stay within the guidelines?"
I agree. Back in the old (terminology) days, we had a catch phrase KROP.. Keep Rushing Our Pledges. I think a lot of chapters make PNMs feel very special during Recruitment and then, when they become new members, they focus on other aspects of running the chapter and forget to reach out to the new members to keep them engaged.

I think it's very useful to have an advisor meet with new members who choose to terminate to find out why they are leaving. I'm talking about a sisterly type of conversation rather than an interrogation. "We're sorry to see you go, is there anything that we can do to change your mind?" type of talk. Even if the talk doesn't lead to keeping that young woman, it may give some insight as to why the new member is leaving. You may find out that it is all about campus status, but you may also find out that the real reason has to do with sisterhood, poor decision making on the part of the members during member selection, inadequate information about finances from the start, etc. There can be a myriad of reasons. It's important to find out what these are. This goes for chapters who are losing initiated members as well. Is it finances? Would it make sense to have less expensive/ornate formals and mixers or get fewer t-shirts if a number of members are having difficulties with costs? You can really only know this information if someone talks to the women who are leaving.
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