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A large percentage of PNM's are going to have their minds made up about you before they walk through your door at recruitment b/c of the rumor mill. There is no overnight solution, but I think a big part of the solution involves building chapter morale and strengthening your campus image during the school year. It's also about knowing how to rush someone, to make a personal connection with a PNM and getting her to click with you and what your chapter is all about.
Once the PNMs come into your event, they already have a perception in their heads, and you have less than 30 minutes to turn that perception around. There's a lot to be said for the notion that recruitment is "365 days a year." You have to have an internal and external PR plan for your chapter, keep members motivated and excited and spread that spirit to the rest of the Greek community.
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