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Originally Posted by PeppyGPhiB
You should have checked out Starbucks' Facebook page the week they announced their support of the equal marriage law in our state. Hundreds, if not thousands, of people from all over the country - but most not from our state - ranting about how they would no longer go to Starbucks. Starbucks loyals - and new customers who were drawn in because of Starbucks' official position - responded by saying they would shop at Starbucks more than ever.
Starbucks was the subject of controversy again when they announced that customers in our state (and in other states where it's legal) are welcome to open carry firearms in their stores. Some people freaked out and told Starbucks they wouldn't go into their stores as long as they allowed guns, but gun activists organized a day for people to go to Starbucks with their guns. And since then, the gun rights lobby has produced t-shirts, patches, stickers, etc. with the Starbucks mermaid logo and statements like "I love guns & coffee." My husband has one.
For what it's worth, I only heard about the CFA stuff on news sites. We don't have any CFA in Washington, in fact there are only a handful on the whole west coast. So I do kinda wonder if the people at the CFA Day were basically just preaching to the choir. It doesn't surprise me that people in the south and midwest rallied for what they feel is a conservative, religious cause.
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Did you see a lot of people linking or posting Starbucks stuff during those events or mainly just see it on the corporate page? I read blog stuff about open carry, but not specifically about boycotts, etc. And while you don't have Chick-fil-a, we have a ton of Starbucks and gun-lovers and Christian conservatives. It would be sort of interesting to know if or how much geography relative to the corporate office plays with boycotts or brand support.
I think 95% or more of the people who went to CFA Wednesday are people who routinely go to CFA. There were a few people mentioned in articles that I read from states where Chick-fil-a is uncommon or non-existent who drove a couple of hours to go to one, but not only do I agree with your preaching to the choir assessment, I think it was generally the local choir.
One of the little blubs that I thought was interesting was a detail from the brand approval reports in the wake of Dan Cathy's comments. For the week after the comments or something like that, brand approval actually went up in the midwest but not in the south. I thought it was kind of odd, not that I expected it to be up in the south but that it went up anyplace.