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Hopefully it will bring out more girls and girls should have more choices,” Thomas said. “Usually with spring recruitment it was sort of friends of friends because that’s how you would hear about it. But Panhellenic has the ability to advertise all across campus."
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I could swear that this is how it was when I was an undergrad many moons ago at UK. The Campus Panhellenic use to take an ad out in the student newspaper to promote spring rush - as it was called at the time. I recall panhellenic helped to organize a round of open houses for each chapter participating so that each chapter had a list of all the girls interested and each PNM would have a list of each "open" party. After that, each chapter would go about their recruitment (COB / COR) as best fit the chapter. Some went right to invite only parties, while others had maybe one or two more "open house" type events before they had an invite only.
And if I remember correctly, many of the so called "top chapters" participated in spring rush.
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