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I think there are places for average PNMs but "average" isn't where a lot of us on the outside really think it is. Grade inflation and higher admission standards at some schools make a GPA that used to seem awesome only average and a list of activities that used to be dazzling only average.
So a girl who used to be average in GPA and activities is now actually below average for the campus but alumnae and parents may not realize it. And this is without getting in to how a PNMs reputation might not be "average" and adults might not know it.
I don't quite look at things like Baci does. I think looks are a component and will help a girl a lot if the other factors are all in place, but at my campus a girl who was "only" good looking probably would have been looking at middle chapters on down. For top chapters, you apparently needed looks, activities, GPA, awesome personality, and often a certain kind of family background. Sometime even average looking girls who were excellent people ended up in top chapters.
As far as the OP, once you take the aspect of grade and credential inflation out of the picture, I think the majority of girls getting bids are "average" for the campus. When I look at the girls I know who rush at UGA and Auburn, what separates out the PNMs who end up at top chapters from mid and low tier chapters ultimately comes down to high school popularity. I think it's mainly that the girls who are already at college want the most popular girls from their high schools but it may also be that the really popular girls know how to turn it out in social situations like rush.
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