Quote:
Originally Posted by littleowl33
I think this whole thread is a testament to the fact that most NPC women only know their own sorority's tagline, plus maybe one or two others.
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But doesn't that mean that the taglines are not fulfilling their intended purpose? Taglines are a component of branding/advertising. In the GLO context, that doesn't mean branding or advertising for the purpose of attracting new members
per se, but for the purpose of having a consistent "brand" that identifies an organization and sets it apart from other, similar organizations so that when you see it, you immediately say "ABC." So if the taglines aren't helping identify the GLO in question, then they're not working, it seems to me.
It's like with any advertising slogan -- some will work and some won't; some will catch on and some won't; some last and some won't.
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