Sorority taglines, etc.

[littleowl33]

I guess I'm in the minority here, but I really don't mind the taglines. I think this whole thread is a testament to the fact that most NPC women only know their own sorority's tagline, plus maybe one or two others. I'm sure PNMs have no idea what everyone's taglines are. No one's going to go into recruitment and choose their house based on who has the "coolest" graphic or the catchiest tagline... unless they really do their homework and are having a hard time deciding betwen two great choices (and in that case, I would think things like Philanthropy, traditions, colors, etc. would be more of a selling point). I doubt any of the higher-ups in our sororities want to market our groups like "sneakers" or what-have-you, but I don't see any harm (or much benefit, actually) in sprucing up a logo. I guess I'm pretty indifferent because I don't think it makes any difference in how people view the group or how many women will join.

For example, I don't think any PNM in the world is saying, "Well, I loved Phi Mu when their tagline was 'Imagine. Believe. Acheive.', but I just don't think I can do 'Vibrant'. I'll just join XYZ instead." Or vice versa.