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^^^Exactly what I meant - why are GLOs spending money on something so ineffective when it could be going to philanthropy or scholarships for members?
I was thinking about this, and maybe part of the branding is an effort to create a clear nationwide identity in the same way NPHC groups have among their intended membership (and therefore hopefully create the same degree of alumnae support). But until NPC and NIC completely change the way they rush - that just ain't gonna happen. Even if rushees go into rush saying they want to be a PQR, it's usually because they're a legacy or because of the group's reputation on that particular campus. It's usually not because they've researched the group or felt a connection to the philanthropy.
(The above statement may contain sweeping generalizations.)
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It is all 33girl's fault. ~DrPhil
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