Quote:
Originally Posted by 33girl
It's only the past 10 years that I'm talking about when GLOs have felt the need to "brand" themselves as if they were a bottle of aspirin or a pair of sneakers. The ironic thing is that a key part of branding is having a Unique Selling Proposition - i.e. something that sets you apart from others in your category. Almost all of the mission statements and taglines (unless they come from a creed or other portions of sorority ritual) could be used for any of the groups. They do nothing to encourage women to join XYZ over BCD. So I guess I just really don't see the point of having them at all.
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I very much agree with this. It's one thing to have an open motto or use key words from a creed/purpose/etc., but it's another thing to "brand" a sorority with buzzwords that really do not effectively communicate anything about the organization. Something about this new branding trend seems to almost cheapen and commercialize the experience.
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