I found
this video on espn.com that gives a quick look at the people behind the rankings. I found it interesting that they do indeed take strength of schedule into consideration although sometimes it seems like they don't.
Wouldn't it be great if every conference had the depth and strength that the Big 12 has this year? UGA -v- Hawaii last year was a joke. While Hawaii may have been the champions of their conference, they were not in the same league as UGA. I feel the same way about Utah and Boise State this year. It looks like Boise may face either Wake Forest or Maryland, both formidable opponents. Utah faces a more difficult opponent in one of the leading SEC or Big 12 Teams. Utah has only faced two opponents of note this season, Oregon State and TCU. I just don't see Utah as being on the same level as UT, Bama, or UF and I foresee them getting blown out of the water.