In some cases, it's just not possible to undo the damage you've done to another sorority with merely a fine or a loss of socials. Some groups weigh the loss of socials against being able to demolish another sorority with rumors and plow straight ahead and do the latter, laughing all the way.
I'm thinking af a case at a Georgia school a few years back as told to me by another GCer. During recruitment, one group told PNMs awful and untrue things about their chief rival and the chief rivals made nowhere near quota. The offending group was very happy about the whole thing and apparently held parties off campus since they couldn't hold official parties. The punishment amounted to nothing and it took quite awhile for the other group to recover.
I'm not sure that Panhellenic Councils really have any means by which to punish severe infractions.
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