If You're Still Wearing Silver Tiffany Jewelry - STOP Right This Second

[GeekyPenguin]

When I worked at the Limited, Tiffany pieces were some of the "rewards" we could collect at the end of the year. I have the Venetian Link neckalce and bracelet but I rarely wear them these days because I was seeing little (think pre-teen) girls in them.

[NinjaPoodle]

Originally Posted by GeekyPenguin

...I have the Venetian Link neckalce and bracelet but I rarely wear them these days because I was seeing little (think pre-teen) girls in them.

Which is exactly why Tiffany jacked up the prices. The article basicly went on to say that the investors an the company want to woo back the higher paying clientel that Tiffany has a (long time) relationship with (brand loyalty), not the fly-by-night-sweet-sixteen-here-today-forgotten-tomorrow crowd. When something becomes trendy and everyone has it, it loses it's "special" value. Burberry is a classic example of this. A woman in the article remarked that when she had gone to a Tiffany store to get a gift for her teen daughter, the store was crowded like Macys. What was the point of her being there in that atmosphere when she could go to a store like Macys for that. Someone else in the article said that they didnt wear their Tiffany jewerly piece anymore because "everyone has it".

posted by Kilarney Rose

Small Southeastern College junior Intern #2, a member of XYZ sorority, agrees. "Seriously, nobody I know wears that stuff anymore. Everyone had (Tiffany silver jewelry) my senior year of high school, but that was a long time ago."

And that's the attitude that Tiffany's feels will hurt them in the long run.

[PeppyGPhiB]

Originally Posted by NinjaPoodle

Which is exactly why Tiffany jacked up the prices. The article basicly went on to say that the investors an the company want to woo back the higher paying clientel that Tiffany has a (long time) relationship with (brand loyalty), not the fly-by-night-sweet-sixteen-here-today-forgotten-tomorrow crowd. When something becomes trendy and everyone has it, it loses it's "special" value. Burberry is a classic example of this. A woman in the article remarked that when she had gone to a Tiffany store to get a gift for her teen daughter, the store was crowded like Macys. What was the point of her being there in that atmosphere when she could go to a store like Macys for that. Someone else in the article said that they didnt wear their Tiffany jewerly piece anymore because "everyone has it".

When I think Tiffany, I think diamonds...not the silver stuff they started selling so they would have something for every income level. And to most women, I would wager that they still think of diamonds when they think of Tiffany. I don't think Tiffany has anything to worry about. Anyone who's been in a Tiffany store knows that silver is only a small part of its collection, and if you haven't been in a Tiffany store, well, you're probably not in its target market anyway.

If I was LV, I would be worried. Girls in middle school carrying an adult purse, just because "everyone has one!"? That's very anti-luxury, and therefore hurts the LV brand. Why does it matter more for LV than Tiffany? Because the bulk of LV's bags and luggage are "signature" bags...there just isn't variety like at Tiffany. I just bought a beautiful, more expensive Marc Jacobs bag because I would never pay $1,000 for a bag that everyone else has. Coach can get away with it because Coach is only marginally "designer"...most of its bags are in the $275-$400 range. I have several Coach bags, but I carry them because they're classic and professional, not to show off. It is not as much of a status symbol as a LV bag is supposed to be. But now LV is no longer a status symbol...everyone has one, or a knockoff that most people probably think is a real one. The LV store on Rodeo Drive sees a ridiculous amount of foot traffic.

[NinjaPoodle]

Originally Posted by PeppyGPhiB

When I think Tiffany, I think diamonds...not the silver stuff they started selling so they would have something for every income level. And to most women, I would wager that they still think of diamonds when they think of Tiffany. I don't think Tiffany has anything to worry about.Anyone who's been in a Tiffany store knows that silver is only a small part of its collection, and if you haven't been in a Tiffany store, well, you're probably not in its target market anyway.

If I was LV, I would be worried. Girls in middle school carrying an adult purse, just because "everyone has one!"? That's very anti-luxury, and therefore hurts the LV brand. Why does it matter more for LV than Tiffany? Because the bulk of LV's bags and luggage are "signature" bags...there just isn't variety like at Tiffany. I just bought a beautiful, more expensive Marc Jacobs bag because I would never pay $1,000 for a bag that everyone else has. Coach can get away with it because Coach is only marginally "designer"...most of its bags are in the $275-$400 range. I have several Coach bags, but I carry them because they're classic and professional, not to show off. It is not as much of a status symbol as a LV bag is supposed to be. But now LV is no longer a status symbol...everyone has one, or a knockoff that most people probably think is a real one. The LV store on Rodeo Drive sees a ridiculous amount of foot traffic.

You said what I was thinking.