Quote:
Originally Posted by 33girl
I was thinking about this, and maybe part of the branding is an effort to create a clear nationwide identity in the same way NPHC groups have among their intended membership (and therefore hopefully create the same degree of alumnae support). But until NPC and NIC completely change the way they rush - that just ain't gonna happen. Even if rushees go into rush saying they want to be a PQR, it's usually because they're a legacy or because of the group's reputation on that particular campus. It's usually not because they've researched the group or felt a connection to the philanthropy.
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I hadn't thought about it this way, but it's an interesting idea; you may be on to something.
And maybe that's why as best I can tell the visual identity thing does seem to be "working" for us -- since we're what might be called a "special interest" social fraternity, we're looking to attract guys who share that interest and who make a connection with us because of it. At the same time, we know that lots of guys looking for a social fraternity are not going to consider us along with the others (nor would we consider them) because they don't feel a connection to that special interest.
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