Sorority taglines, etc.

[pbear19]

I think one of the benefits of branding and taglines is to present the group to its current members. It creates a theme that can be translated through all the materials that go out to both collegians and alumni.

That being said, I also think it's just a part of modern greek life. I personally adore the original version of the Gamma Phi monogram, but I don't think it's been used regularly for a good 30 years or more. It's all part of the evolution of marketing, love it or not.

[AOII Angel]

Originally Posted by pbear19

I like it...but it's not very modern. I can see why images may need to be updated occasionally. For AOII, we have ALWAYS used the red rose as our main symbol. It used to be a color depiction of our rose pendant/colony pin that was designed for us by Tiffany with AOII written on the leaves. Now, the red rose is a new design, more modern looking but a red rose nonetheless.

[ask_bm001]

Alpha Sigma Kappa - Women in Technical Studies

Tagline: None officially but "Putting the "R" in Geek" has been used.
Flower: White Rose
Jewel: none
Colors: Royal Blue and Silver
Official Symbol: Lioness
Official Motto: None, see below
Purpose and Quality Goal

Our purpose is to promote friendship, academic achievement, unity within the organization, and philanthropy throughout the community.


We are a sorority of women committed to achieving our academic goals and promoting women in technical fields, through leadership, friendship, and support.