Coming from a school with a strong Greek system, strong chapters (everyone's pretty close to total right now, and everyone's made quota for 2 years straight) and deferred recruitment, I'm all for it. There are stringent rules in place to discourage dirty rushing, and Fall Term can be just plain WEIRD with all the rush dates and having to make sure upperclassmen aren't giving alcohol to freshmen (can't even pass them the keg tap), and while it can encourage tent talk, it also gives the smaller chapters a chance to get to know the women, to be visible on campus, etc. It won't work for all systems, but for us it worked well. I think about half the girls wouldn't rush if it were the first week of classes, so that would change everything.
ETA: As to housing, sophomores are required to live on campus, so that's the year everyone lives in the house. Also, deferred rush gives "grade risk" more meaning, and you don't have to worry about "competitiveness" of high school GPAs.
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