I think that this would be a very good program to continue esp. if your organization has found in the past that there has been a direct need for it. A sober driving helps in keeping students alive and well. Yes there are cabs, subways, buses, ect., but sometimes, when a you're drunk, it does seem better having someone there who does know you and who will halfway care for you, even it's just making sure that you get home and into a bed/couch/floor.
I don't advocate drinking (for I have seen too many young people in rehabs for alcoholism as well as older adults end up in rehab when it started out in hs or college) but if your fraternity members are going to do this, it is a great program to continue.
As far as the money for paying for gas, kinda treat it like free parking on Monopoly. Let everyone put in say, $20 at the beginning of the season/year/semester/quarter etc. When there is a need for it, get it from "free parking." As far as people "volunteering" for driving, let everyone know that this is something that they have to do. Everyone has to have 2 driving stints, go alphabetically, or by SSN's, or birthdays, or states that their from, etc. Just make sure that everyone can drive and that they have car insurance (I know for me, I couldn't "legally" drive until I was 21 and had graduated from college). But just make this a requirement for the fraternity.
Good luck.
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