Although it's true that no one can tell you what's impotant, I know that it can be REALLY helpful to know what sorts of things other people have in their pledge books.
Ours consist of:
-Letter from one of our founders explaning why she wanted to start the organization, how and when it was formed, who helped her, etc...
-A page with our motto, color, mascot, pillars, etc
-The greek alphabet
-We're a Jewish sorority, so the Hebrew alphabet
-A "facebook" with a little picture and blurb about each current sister.
-The requirements, rules, and excpectations of Pledge
-And a pledge calendar, with all events.
Aside from the last two, the pledge book provides them with all the information they will need to pass the membership test
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