I would write out what aspects of the brotherhood you wish to exemplify and fill in the blanks from there. Sort of like a lesson plan. Find a brother who is an education major-- he may be able to help with this project!
For example, philanthropy: As a literary society, you could plan a book drive, read to elementary school aged children in an after school program, support other community programs and initiatives designed to boost literacy, etc. You can do other things like a beach clean up,or pair with another organization on one of their service projects. Host a fundraiser and donate the proceeds to a local library.
What about a brotherhood retreat? An all-day event where members learn about the organization's history, expectations for membership, and bonding events like a ropes course or a cookout.
Scholarship. Do a workshop about strong study habits. Require your members to keep up a certain GPA if they don't. Recognize and reward members who are doing well academically with some type of award.
You could also have semesterly or monthly guest speakers who talk about a topic relevant to college men. Develop a committee to come up with the topics and seek out speakers and content. Examples: Resume and interviewing workshop, fitness, recruitment and how to rush prospective members, responsible alcohol management.
Alumni relations: host an annual mixer and invite local alumni to meet and mingle. It's a great way to keep them connected.
Is there a Greek Life advisor on your campus? Talk to them or the Dean of Student Activities-- they will tons of ideas for organization development.
Good luck!
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