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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #16  
Old 08-18-2008, 05:08 PM
AlphaXi_Husky AlphaXi_Husky is offline
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Originally Posted by ASTalumna06 View Post
yea, cuz I visit PhiredUp.com (from the writers of "Good Guys" and "I <3 Recruitment.. who are ASTs, btw ) just about everyday, and that's what they say all the time. Being a recruitment advisor, I try to suggest this idea to the girls, but I think they're afraid to move away from "tradition" and the "status quo". Recruitment parties are what everyone else on campus does, and so we do it too, to little or no avail.
But there's nothing to say you couldn't do some Recruitment parties as well as try other, more outside the box, recruitment methods. Is it maybe a problem with the chapter members being comfortable doing those outside the box things? Not so much in terms of tradition, but in terms of conversation skills? Has it come to sink or swim time, where they either try something new or the chapter doesn't really grow?
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  #17  
Old 08-18-2008, 05:16 PM
ASTalumna06 ASTalumna06 is offline
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Well, the one thing that I actually did when I was still active, as Panhellenic President, was implement a "kick-off" recruitment party in the spring semester, involving all 3 sororities in the process. It is set up similar to a formal recruitment event, with the 3 sororities putting on parties at the same time, and the potential new members must attend all 3 parties. This has increased Panhellenic PR a slight amount, but probably not enough.

Another thing that Panhellenic is doing is having a "birthday party" for the school, as it's their 60th anniversary. On freshman move-in weekend (this coming weekend) they are having all kinds of activties and food around campus. Another move in the right direction to bring the Greeks together and to be seen as a whole, rather than separate chapters.

And I know that the girls can see that recruitment parties aren't driving the results that they want. But it's also hard to step outside your comfort zone and do something completely different. There are 13 of them right now, and I think only one of them is graduating at the end of this coming school year, so they won't really be losing anyone, and I think right now is the perfect time for them to try something drastic.
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  #18  
Old 08-18-2008, 05:26 PM
AlphaXi_Husky AlphaXi_Husky is offline
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Originally Posted by ASTalumna06 View Post
And I know that the girls can see that recruitment parties aren't driving the results that they want. But it's also hard to step outside your comfort zone and do something completely different. There are 13 of them right now, and I think only one of them is graduating at the end of this coming school year, so they won't really be losing anyone, and I think right now is the perfect time for them to try something drastic.
I agree - it's very hard to step outside your comfort zone. But from what you've described, it sounds like that's what's necessary. Are these women willing to put in the work and willing to take risks? I'm asking because I have seen with my own eyes volunteers who are super gung-ho about helping out a chapter (as it appears you are, which is great!) but the chapter isn't as gung-ho about helping themselves. Either that or chapter members haven't gotten to the point where they realize the only thing left to do is what's outside their comfort zone.
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  #19  
Old 08-18-2008, 05:32 PM
ASTalumna06 ASTalumna06 is offline
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I get the feeling that some of them are willing to, and some of them aren't. Some of them look at people like they're crazy when they suggest certain ideas. Cuz they're used to doing things a certain way.

How do you get people to see that things aren't working the way they are? One thing that I'm going to start doing at meetings is having handouts and asking questions that get to the heart of our recruitment problems. I don't want to come off as trying to change everything, and I want the girls to think for themselves. How can I suggest they make some of these huge changes without seeming like I'm trying to do everything myself?
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  #20  
Old 08-18-2008, 06:11 PM
Kansas City Kansas City is offline
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To get back to your original question:

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Originally Posted by ASTalumna06 View Post
What suggestions does anyone have for gaining interest from freshman, and keeping it?
I think that you have to have something formal, even if it is the traditional informal COB parties. Inviting friends of friends will only get you so far before you run out of friends. It seems that there is at least a little interest in Greek Life on your campus, otherwise it would not exist.

May I ask if the other chapters are having the same problems as you are? This is important to know if you want to begin some sort of structured Panhel recruitment.

Also, what ever happened to keeping a list of interested PNMs (1st semester Freshmen included) and recruiting them all year long? It sounds very basic but the act of keeping in touch with a potential member can go a long way and costs virtually nothing.

I'd invite anyone who expressed any interest to hang out with your group. This can be informal like you suggest in a study group, at dinner, or for a movie night but the key is to continue to invite them to participate and feel wanted.
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  #21  
Old 08-18-2008, 10:41 PM
violetpretty violetpretty is offline
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Virginia Tech also does deferred recruitment (as in, January), and they are doing two very smart things: (In other words, what Panhellenic can do for you)

1. They open up registration for formal recruitment very early in the fall semester.
2. Every woman registered is placed on a Panhellenic listserv. When chapters have events where it'd be appropriate to have non-members, they notify Panhellenic and the registered women are invited to the events. By events, I mean philanthropy events, leadership/scholarship/etc programming, watching a game together as a chapter, etc. not just themed recruitment parties. Now, how likely is it that registered women would bring along unregistered female friends (from class, dorm, etc)? I'd say very. So interest spreads through authentic interaction with sorority members.

Even if your campus doesn't do formal recruitment, being "registered" keeps the PNMs in the know and theoretically interested. Maybe it's time to re-evaluate if having a semi-structured "formal" recruitment would be a good idea? Advisors from each of the chapters and any NPC advisors might have ideas for you.

That said, maybe you could have some sort of incentives for members to get out and meet women (i.e. members who get names for the "names list" in I Heart Recruitment). Befriend women without immediately shoving the idea of joining a sorority down their throat.
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Last edited by violetpretty; 08-18-2008 at 10:45 PM.
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  #22  
Old 08-20-2008, 08:58 AM
ASTalumna06 ASTalumna06 is offline
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Kansas City, to answer your question... yes, the other two chapters have the same problem that we do. It is not as if we have a ton of girls on campus flocking to the other two sororities. We all have the same problem of attracting girls to events.

And when you say to have something formal... what do you mean by that? Are you saying formal recruitment?

And to violetpretty.. I think that those two ideas are very good ones. Even if we continue to have informal recruitment, I think they would help in getting girls to come to events. Thanks!

And we do actually have incentives. We had started a "recruitment point system" a few years ago. We haven't used it for a year, but the girls are going to start doing it again. Basically the girls earn points for new people they bring to a recruitment event, for sending out person invites, for creating recruitment posters, etc. The person at the end of the recruitment period who has the most points wins something special. I'm actually meeting with the Recruitment Chair today, so I'll suggest that we broaden the scope of the system to maybe run all semester long, so as to encourage the girls to gets names and contact info of PNMs onto a list the entire year, and not just in the few weeks before bid day.
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  #23  
Old 08-20-2008, 09:13 AM
irishpipes irishpipes is offline
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I think the word "formal" in formal recruitment is scaring you a little. What posters are suggesting is structured recruitment, or at least more structured than it currently is.
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  #24  
Old 08-20-2008, 09:17 AM
Kansas City Kansas City is offline
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If it is an all sorority problem, I think that you need to look at unifying your efforts through Panhel. You will need to support each other in order to create a stronger system that girls want to join. The campus I advise at is small and mid-western with no sorority houses it but has a strong Greek system that I attribute to the willingness of all members working together.

Quote:
Originally Posted by ASTalumna06 View Post
And here's another question... I know that a lot of people don't have experience with the recruitment situation of this campus, but... do you think it would be a good idea to do away with recruitment events altogether? (And I'm talking recruitment parties with themes and all that). Now hear me out... 99.9% of the girls that we get are either a.) brought to a recruitment event by a sister who she's already friends with, b.) is a new roommate of a sister, or c.) has a friend who knows someone in the sorority who convinces her to join. If this is the case, and if convincing complete strangers to come to recruitment events is difficult, why have them? Why not just invite these girls we don't know to do normal things like get lunch, go to a basketball game, or study?


By formal events, I meant structured. It can be informal such as having a lunch, attending a basketball game or listening to an academic lecture but you still have to formally invite your PNMs, get them excited about attending, lay down the ground rules at the beginning (no first semester freshmen, etc.) and get them excited about coming back again. You can't do these things by just hanging out because as you said, complete strangers aren't just going to walk into your door. Your chapter, and maybe all of the chapters on your campus need to make sure there is structure to your events.
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  #25  
Old 08-20-2008, 09:49 AM
33girl 33girl is offline
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Originally Posted by irishpipes View Post
I think the word "formal" in formal recruitment is scaring you a little. What posters are suggesting is structured recruitment, or at least more structured than it currently is.
Yes. Talk to your NPC area advisor, she should be able to help you out. No one is suggesting you have choreographed skits, matching outfits and $1000 worth of balloons....just something in place so the women who are interested can meet all the sororities and make an informed choice. That way they'll know from the start they are part of a Greek COMMUNITY - not just one sorority whose parties they went to. Does Panhel do anything as far as making sure the individual groups' parties don't overlap?
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  #26  
Old 08-20-2008, 10:02 AM
ASTalumna06 ASTalumna06 is offline
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This semester, the girls are replacing a few of their "typical" recruitment parties with everyday activities. They set it up so that on certain nights, a few girls will go to the movie on campus, a few others will attend a basketball game, and a few others will eat in the cafe on campus. They're inviting PNMs to those events, hoping to attract more girls. So hopefully that will help.

As I've said, Panhellenic is slowly making an effort to work together. But there's definitely still room for improvement. Would you suggest that when an opportunity arises to advertise together, they should? For example, at Club Rush each year, the sororities each have their own tables, attempting to get names in order to send out info concerning recruitment events for each individual chapter. Would you instead suggest combining efforts (maybe just having a Panhellenic table) to have them sign up for one listserv for Panhellenic, informing them of all the recruitment events?

And yes, Panhellenic makes sure that no two sororities are having recruitment events at the same time. Each chapter has to submit their recruitment schedule the prior semester so that any date/time conflicts can be worked out.
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  #27  
Old 08-20-2008, 10:11 AM
33girl 33girl is offline
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Originally Posted by ASTalumna06 View Post
As I've said, Panhellenic is slowly making an effort to work together. But there's definitely still room for improvement. Would you suggest that when an opportunity arises to advertise together, they should? For example, at Club Rush each year, the sororities each have their own tables, attempting to get names in order to send out info concerning recruitment events for each individual chapter. Would you instead suggest combining efforts (maybe just having a Panhellenic table) to have them sign up for one listserv for Panhellenic, informing them of all the recruitment events?
YES. There should also be a kickoff event where they have to visit every sorority.
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  #28  
Old 08-20-2008, 10:18 AM
Kansas City Kansas City is offline
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I also like the idea of a Panhellenic list serve of PNMs. Email is a cheap, timely and effective way to get a message out to lots of ladies and easy enough for them to delete or be removed from all together if they are no longer interested in Greek life. Since this is a campus wide problem and not just a problem with your chapter, I definitely would work as a Greek Community to solve your recruitment dilemma.
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  #29  
Old 08-20-2008, 10:49 AM
ASTalumna06 ASTalumna06 is offline
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The girls do have a kick-off event where they have to visit each sorority, although they only do this in the spring. They're trying to implement it in the fall, as well.

From reading everything on here, I almost think it'd be better on this campus to have a kind of formal, kind of informal recruitment process (if that makes sense). haha

To have things like a kick-off recruitment party, a joint Club Rush table, a Panhellenic listserv (and maybe even recruitment registration), but to still run things separately for the time being. At least until there is a larger general interest in Greek life.

Am I crazy, or would that make sense?
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