NBC will be premiering a new 6 hour series called “Revelations", a quasi-religious series by the writer of “The Omen” about the end of the world.
The six-hour storyline "foretells an apocalyptic, end-of-the-world scenario centering on the final conflict between God and the devil," according to the release.
Astrophysicist Richard Massey (played by Bill Pullman) and a nun, Sister Josepha Montifiore (Natascha McElhone) determine the end is near and struggle to avert it.
they have been using this "viral marketing" to start a buzz ---
"...a trip through the Internet finds the mystery phrase has made a slow, sneaky journey, appearing in chalk-scrawled graffiti around the country, popping up in sight of the TransAmerica tower in San Francisco, in Texas along a river, and other places."
Viral marketing, defined by Marketingterms.com, is a "marketing phenomenon that facilitates and encourages people to pass along a marketing message." In other words: word of mouth.
NBC hasn't plugged Revelations in a major way. But a network news release says it's the creation of producer Gavin Polone (Panic Room) and executive producer/writer David Seltzer (The Omen). The six-hour storyline "foretells an apocalyptic, end-of-the-world scenario centering on the final conflict between God and the devil," according to the release.
ETA: The network is planning preview screenings around the country March 15 and has tentatively set the premiere for April 13. A trailer on the Internet shows lots of creepy symbolism, gothic music and lightning flashes.
More discussion, pictures of the ads here:
http://www.deadprogrammer.com/?p=1620
TV Tome -
http://www.tvtome.com/tvtome/servlet.../showid-25362/
IMDB -
http://www.imdb.com/title/tt0403795/
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