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Here are some things that phc did the last year I was in school and I believe that they have continued this, plus added more events.
One main thing that I think def helped was all our sororities got the same long sleeve t-shirt to wear before recruitment as a promotion. It had the theme on the back, all the sororities’ names in a neat design. Then on the front in solid white letters your own sororities name written out. I think each chapter had to purchase so many (prob could get more if wanted) for those girls chosen/volunteered to participate in the go greek night.
They always had a night in the fall semester which they called “fireside” where interested girls could come check everything out before beginning registration.
Now I think they have added to this by having more events around campus.
I believe they also sent out postcards to all those on campus as well.
Hope this helps a little.
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