Delta Alpha Delta (DAD) Fraternity

[FHwku]

if the DADs do Greek Week, i'll beat them at everything, shaming them in front of their kids. *unless there's a spelling bee.

as a marketing scheme, i don't see it as being very different from hats that say, "#1 DAD."

i think i heard a term for this on a Mountain Dew-Matrix commercial...what was it? " superpolydemographic crossmarketing expialidocious?"