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In reviewing these orgs that are rebranding or have done so recently - AST, AGD, DZ, GPhiB, Phi Sig, AOPi, KD, etc. - when you look at all of the logos and taglines together, they kind of have the same look and feel.
Even just opening the main websites for DZ, Phi Sig, and AOPi, for example, the Greek names are all in bold, easy-to-read lettering, and underneath are their taglines in italic-type font, set to the right.
Interesting.
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