Rebranding

[NYCMS]

Jumping in on this conversation...just saw Gamma Phi's new rebrand and boy do I love it! And like my Panhellenic sisters have said about their rebrand, I think it perfectly fits us. The new phrase is "True and Constant" which reflects our heritage yet sounds modern too.

I'm loving the new logo - it's a combo of our letters used on badges (a style from the early days along with a modern interpretation of the crescent moon underneath the letters, along with Gamma Phi Beta and "True and Constant" underneath that. The only thing I'd change is to make the blush color much richer so that it reads better but in general I think this is on target.

For any sisters on here who want a peek, here's the home page illustrating everything. It's so exciting to see so many of our organizations freshen up everything. Congrats to all!

https://www.gammaphibeta.org/gpb/e99...7d17/Our-Brand

[joliebelle]

Originally Posted by NYCMS

Jumping in on this conversation...just saw Gamma Phi's new rebrand and boy do I love it! And like my Panhellenic sisters have said about their rebrand, I think it perfectly fits us. The new phrase is "True and Constant" which reflects our heritage yet sounds modern too.

I'm loving the new logo - it's a combo of our letters used on badges (a style from the early days along with a modern interpretation of the crescent moon underneath the letters, along with Gamma Phi Beta and "True and Constant" underneath that. The only thing I'd change is to make the blush color much richer so that it reads better but in general I think this is on target.

For any sisters on here who want a peek, here's the home page illustrating everything. It's so exciting to see so many of our organizations freshen up everything. Congrats to all!

https://www.gammaphibeta.org/gpb/e99...7d17/Our-Brand

I am SO glad that you love it! I love it so much, but I am seeing (just via social media) that some don't like it. The re-brand was much, much needed--even my friends that aren't Greek love the new look.
I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3

[ASTalumna06]

Originally Posted by joliebelle

I am SO glad that you love it! I love it so much, but I am seeing (just via social media) that some don't like it. The re-brand was much, much needed--even my friends that aren't Greek love the new look.
I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3

You're never going to please everyone.

I think it looks great!

[NYCMS]

Originally Posted by joliebelle

I think it will be easy for our collegians to connect with and talk to PNMs about. True and constant is my favorite part <3

That's my favorite part too. Speaks to our heritage (actually I think every sorority's in terms of the bonds of sisterhood) and to how to live today - being true to one-self and to one's sisters and being constant in your commitment to each other and to your values. Those values are as old as time but in today's hectic, too-many-choices, distracted-by-everything world, I think they offer much to think about and live by.

And no, plenty won't like it, but hey, that's life! Can't please everyone.