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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #8  
Old 07-26-2018, 02:11 AM
TXDG TXDG is offline
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Join Date: Jun 2016
Posts: 146
Quote:
Originally Posted by ASTalumna06 View Post
A question: when you say they're "appealing to" and "marketing to" PNMs, what does that mean? Are they posting relevant recruitment information, or are they posting pictures and videos of what they want sorority life to look like?

I guess I'm still seeing more downsides to following each sorority's page rather than the benefits. But perhaps I could be convinced otherwise.
I follow my chapter as well as the chapters my area’s alumnae group supports. One of those is doing a great “what made me want to be a DG” series in IG Stories and I’ve been impressed with how genuine the responses are....everything from “our philanthropy directly impacts a family member” to describing the feelings they had during recruitment (home, family, feeling empowered, feeling welcome, accepted) to silly stuff. Way better than those recruitment videos they do these days!

I’m 110% team “Follow ALL” - and do it now. It shows your daughter is very interested in becoming a sorority woman.
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