Social Media Following

[ASTalumna06]

Originally Posted by PearlGirl13

I have a different opinion. I follow my several sorority Instagrams from the same campus (my chapter as well as my daughter and niece's sororities). The posts throughout these summer months are clearly intended to appeal to PNMs and I believe they are effective in showing off many of the attributes and the culture of the different chapters. I have learned a lot about each of these sororities through their Instagram posts and believe that a PNM could benefit from what they see and read here.

I do agree that your daughter should follow all of the chapters (that's a lot of posts!!!) or none of the chapters and I wouldn't rule out Instagram as an quick introduction to sorority life.

Originally Posted by granipc

Agree, I follow my chapter and my DD is following all of the chapters at the school where she will be going through recruitment. They are definitely "marketing" themselves to PNM's and it was actually recommended by our local area panhellenic to follow all chapters at their intended school.

A question: when you say they're "appealing to" and "marketing to" PNMs, what does that mean? Are they posting relevant recruitment information, or are they posting pictures and videos of what they want sorority life to look like?

I guess I'm still seeing more downsides to following each sorority's page rather than the benefits. But perhaps I could be convinced otherwise.

[TXDG]

Originally Posted by ASTalumna06

A question: when you say they're "appealing to" and "marketing to" PNMs, what does that mean? Are they posting relevant recruitment information, or are they posting pictures and videos of what they want sorority life to look like?

I guess I'm still seeing more downsides to following each sorority's page rather than the benefits. But perhaps I could be convinced otherwise.

I follow my chapter as well as the chapters my area’s alumnae group supports. One of those is doing a great “what made me want to be a DG” series in IG Stories and I’ve been impressed with how genuine the responses are....everything from “our philanthropy directly impacts a family member” to describing the feelings they had during recruitment (home, family, feeling empowered, feeling welcome, accepted) to silly stuff. Way better than those recruitment videos they do these days!

I’m 110% team “Follow ALL” - and do it now. It shows your daughter is very interested in becoming a sorority woman.