Agreed! I still remember how my legacy sorority treated me during recruitment. It was clear that I was not a good fit, but they were really nice to me nonetheless. I ended up having many friends in that sorority and now anytime I see someone wearing their letters I am that crazy lady that goes up to them and says "My Grandma and all her sisters were Thetas. I love Theta!" My grandmother met my grandfather through her sorority and I know her Theta membership meant a lot to both of them. My grandfather was much more upset when I was cut than I was---he threatened to call their HQ and stop giving money!
These are things we remember. Sorority membership is for life. The way a biological family member is treated by your sorority sisters really leaves a mark, one way or the other.