Quote:
Originally Posted by sisterlylove
We've had talks about this at chapter- we haven't had any major issues (our standards chair asks people to take pictures down if necessary) and our risk manager has talked about how to represent ourselves well!
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No she doesn't mean that.
What she was saying is use your own social media accounts to constantly PR for your chapter. Show you and your sisters in letters. Post photos of your sisterhood, philanthropy, and social events. Comment about how much you love your chapter, as well as what an encouragement your sisters are to you. Brag on the accomplishments of your chapter and individual sisters, etc. Show everything that is special about your chapter and its members. In other words, the types of messages, and frequency, that should be going out over the chapter's social media can be sent out via your own accounts to accomplish the same thing. Make them your own personal testament and recruiting tool!
It may even be more effective that way. First, your accounts will reach your own sisters who will see your excitement and passion for the chapter. They will see how you understand that PR and social media is part of the (year-round) recruitment process. Perhaps your enthusiasm will be contagious and other members will also share in the PR blitz on their social media. Now you are a trendsetter!
Even more importantly your personal accounts are going to reach your non-Greek friends who may have their interest piqued about your chapter. This includes people on your campus as well as high school friends who may be PNMs at your school next year. In addition, it will reach your Greek friends who may not realize everything that is special about your chapter. THAT is how opinions can change.
Good luck and now get to work!!
Hybrid Mode
