Phi Beta Pink?

[Cheerio]

And a Kappa is responsible for making the (old-time) monthly boxes light blue and dark blue.

[ree-Xi]

Originally Posted by Cheerio

And a Kappa is responsible for making the (old-time) monthly boxes light blue and dark blue.

Monthly boxes? Do you mean feminine protection products?

There's a whole psychology to using color to influence purchase decisions. Blue is associated with trust and reliability, so it makes sense if that's what you are referring to.