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I just came across this old thread, and, after sweeping off the dust, I'll provide some accurate information. The CEO of the $6.1 billion dollar company known as Victoria's Secret is a Pi Beta Phi from Oklahoma named (Sharen) Jester Turney.
She named it Phi Beta Pink as a honor/wink for Pi Beta Phi. The Pi Phis at OU are reportedly very pretty and feminine, and many wore pink.
The Angel is the unofficial symbol of Pi Phi, so Jester creatively capitalized on this aspect of Pi Beta Phi and created a HUGE hit with this marketing tool. The fashion shows are televised worldwide with superstar models.
Many chapters of Pi Beta Phi have "Pink Parties" to raise money for philanthropic projects. It has been a win/win for all concerned.
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