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Be sure that these potential members know EXACTLY what they are getting into; i.e. that BSP isn't part of Panhellenic, doesn't participate in Greek week or have mixers, isn't in fact a campus based organization at all. Too many people might choose to use it as a "shortcut" to having Greek letters and then be upset when they find out what the organization really is.
I would be more worried about it in that way than I would in the way that you seem to think - i.e. that you would be "unfair" to NPC or MCGC. I really don't think that's the issue. But if you want to think of it that way, different road, you get to the same place eventually I guess.
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It is all 33girl's fault. ~DrPhil
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