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I LOVE the KD print, but hardly any of the Lilly line fits into my post-collegiate life. I'm sure collegians are the target, but there are plenty of alumnae who like the print and might buy more, if there were items offered that they would actually use. I do have the iPhone cover, which has turned out to be very poor quality. After 6 months of use, it is dingy and the print is wearing off the edges. I thought about purchasing the tote, but don't use them often enough to justify an $88 price tag. In thinking about it, I'm not sure what products would appeal to me, but I sure wish LP would figure it out!
Last edited by KD4Me; 07-10-2013 at 06:41 PM.
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In any event, I hope that what she was told was incorrect, as there are still so many sorority women chomping at the bit for their own print. My theory is that Lilly took the wrong approach by creating so many products for a few groups, rather than making just a tote and scarf for each. Perhaps they can still salvage the sorority line by designing prints for each group and only selling the items in bulk orders? Vineyard Vines seems to have found success this way.
Hybrid Mode
