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Originally Posted by Griffins&Quills
Via a post on their facebook page, rumor has it " Lilly Pulitzer just shut down their Panhellenic Division, and there will be no more prints anytime soon"
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I hope this isn't true! I believe that they promised (or at the very least, intended) to finish out the prints for all 26 NPC sororities. That maybe wasn't the best business decision on their part, but I'll be sad if they don't keep their word. Supposedly they already have designs for all of the sororities (don't know how true that is), so I think the main obstacle is just poor sales - I noticed that they put some of the sorority line in their Warehouse Sale. I think if they could work to put a few of the products (the scarf, picture frame, phone case...whatever sells best) in each sorority's "official" store online and at conventions, then they might do a little better.
They do make limited edition prints for some events and causes, which most of the time are only available from an outside vendor (e.g. - they did a print for the National Aquarium that was only available at the NA giftshop or their online giftshop). I don't see why the sorority print collection couldn't operate in a similar fashion!
Hybrid Mode
