Chick-fil-a Support Day and Free Speech

[UGAalum94]

Originally Posted by AOII Angel

I don't think having a day set aside to give more money to a company you oppose would be an effective way to decrease the amount of money they have to give to the charities and hate groups that are at the center of this controversy.

I guess I feel like there are a lot of people out there who don't oppose the company, but who may oppose only the company's advocacy in this area.

I think tapping this group is more likely to really impact who Chick-fil-a gives too. And a sort of positive approach could swing more people in the middle than a polarizing one.

But certainly, I don't expect boycotters to compromise and give CFA money. ETA: it's just that this group of boycotters is likely to be such a small segment of Chick-fil-a's customers as to not hurt most stores very much. The stores more likely to be affected are the stores probably least into the whole corporate ideology. So boycotters will get individual satisfaction in acting on their beliefs but won't achieve much broader success.

[AOII Angel]

Originally Posted by UGAalum94

I guess I feel like there are a lot of people out there who don't oppose the company, but who may oppose only the company's advocacy in this area.

I think tapping this group is more likely to really impact who Chick-fil-a gives too. And a sort of positive approach could swing more people in the middle than a polarizing one.

But certainly, I don't expect boycotters to compromise and give CFA money. ETA: it's just that this group of boycotters is likely to be such a small segment of Chick-fil-a's customers as to not hurt most stores very much. The stores more likely to be affected are the stores probably least into the whole corporate ideology. So boycotters will get individual satisfaction in acting on their beliefs but won't achieve much broader success.

Maybe, maybe not. One day of lining up does not save a company's profits. We will see what happens in a year. The people that showed up yesterday are the other end of the spectrum. You have to be REALLY motivated to stand in line for hours just to show those liberals that you support CFA. It's lot easier to NOT go there and eat on any other day. Also, for the people who are in between the two ends of the spectrum, they are likely to be effected by the negative publicity. CFA's brand approval ratings have already taken a hit.

[UGAalum94]

Originally Posted by AOII Angel

Maybe, maybe not. One day of lining up does not save a company's profits. We will see what happens in a year. The people that showed up yesterday are the other end of the spectrum. You have to be REALLY motivated to stand in line for hours just to show those liberals that you support CFA. It's lot easier to NOT go there and eat on any other day. Also, for the people who are in between the two ends of the spectrum, they are likely to be effected by the negative publicity. CFA's brand approval ratings have already taken a hit.

I agree that we'll have to see over time. I think Chick-fil-a sales will be way up over the short term and pretty close to to last's year's three months from now.

I think the number of people involved in a long term boycott is likely to be small. I think the number of people involved in the boycott who previously ate a lot of chick-fil-a is even tinier.

I don't think most people eating at Chick-fil-a yesterday were at the "opposite end of the spectrum." I think they are a pretty representative sample of people who have affection for the brand and their local stores.

The brand approval ratings may or may not translate into a change in sales. I feel great about Weigman's; I've only been there once in my life.