What is the rationale for recruiting a "type"?

[justgo_withit]

Do you mean like why does the hot blonde (or any other popular stereotype) house always recruit hot blondes? Because being known as a hot blonde is important to them. I'm pretty sure no one discussing Greek life on the Internet is going to have a meaningful rationale for that.

Otherwise, I think it's important for chapters to think of their future pledge class not only as individuals but also how they'll do as a class. If you bid 50 wonderful girls who are all type-A leadership types, that pledge class is going to be a hot mess. Instead, if you bid 50 wonderful girls who are a mix of leaders, active followers, creative girls, athletic girls, and any other sort of "type" of person who is useful to an organization's growth and advancement then you're going to be better off.