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Originally Posted by PiKA2001
What's up with the breastfeeding frenzy going on lately? I've noticed commercials, magazine covers, and print ads everywhere promoting breastfeeding the last couple of months or so.
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I believe it is a bit of backlash, although the backlash is getting way more press than the original issues did. Over the past year or so there have been a large number of incidents of women who were discreetly breastfeeding in public and were kicked out of the store/restaurant/whatever that they were in, with virtually no apologies from the associated corporate offices. Those incidents got a lot of press in the "breastfeeding community," if you will, but not much elsewhere.
And when I say discreetly breastfeeding, I mean that they were completely covered up and nothing at all could be seen, yet the women were kicked out. In at least two of the incidents I can recall off the top of my head, an employee at the respective store/restaurant threatened to call the police. In one incident, the police said they would have arrested the woman, in spite of the law in that state that allows public breastfeeding.
So, if you ask me, a few too many moms got mad about being treated like criminals for feeding their kids, and a "breastfeeding is beautiful" type movement has been the response.