Starting a new community sorority.

[Kevin]

What most of us are getting at I think is why reinvent the wheel? The best justification for founding a new organization is because she wants something fresh/new. Is that going to be her marketing concept?

What is going to set this group apart as a group from, for example, a few friends meeting regularly for coffee and donuts?

She has to craft an identity, create an organizational structure, develop a mission, select activities, figure out how to attract membership, figure out why potential members would select her group over the local Junior League, etc., with very little guidance.

It's not that any of us are saying that it couldn't be done. We're just wondering whether she's thought this through, because to get from a few ladies meeting for coffee and donuts to a Greek-lettered organization formed for the purpose of supposedly giving a sorority experience to 30 and 40+ year-olds who missed out in undergrad seems unlikely.

If there are already 7 BSPhi chapters in Fayetville, why not join one or start #8?

If she cannot answer that question for herself, how does she expect to attract members?