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I'd actually have to say that the advice on reaching out to potentials (active recruitment) actually applies more in this case.
In fact, if Greek life is small, a lot of people probably have the idea that it's all about drunk parties. I'm from California, and talking to a few friends who go to UCSC, this stereotype is pretty much what they perceive the Greek system to be all about.
If you amp up the events, do you really think you'd actually get the people you want? People don't go to rush events unless they're comfortable with the idea of rush in the first place.
So, it basically comes to: yes, there's a need to stand out, but you'll actually stand out much more if you reach out to new members you like in a non-intimidating way and show them what it's actually all about and why they'd be a good fit.
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