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I saw these a few weeks ago. To be honest, I think they're a good idea if you're in a situation where you're acting as parents and handing out a business card would be weird. For example, if your kid's daycare/class doesn't have a call sheet, and you only know your fellow parents as "Bobby's mom" but you don't know their last name, even first name, phone #, things of that nature.
I don't have kids, but if I were single I'd think of having calling cards made up. No awkward "text me from your phone" moments, one with a real number, one with a fake one (kept separately and look different). It's awkward to give a business card in social situations (and srsly, don't email me for social stuff to my work email).
The ones with medical information seem to be a particularly good idea.
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