Recruiting Help

[ScarletBlueGold]

When FIJI colonized on my campus they used a very different approach.

The first thing they did was start a HUGE campaign of getting referrals. They approached administration, staff, faculty, and (possibly most importantly) sorority girls.

For the admin, staff, and faculty, they would approach them one at-a-time and they would start off with, "Hi, my name is ____________. I am from the Phi Gamma Delta National Office, and we are currently working to start the newest Fraternity on-campus. Our dream is to create a diverse organization with quite literally the greatest leaders, scholars, and gentlemen at the University. Does anyone you know fit that description?"

When they visited the sororities they would usually come to their Chapter meeting with a bouquet of their sorority flowers and say virtually the same thing, except they had a competition with them. If a sorority girl referred someone, they would get X number of points, and if they joined they would get 3X number of points. The sorority with the most referrals would win a prize (in this case a $200 donation to their philanthropy in their name).

They would get hundreds of recommendations from these people and they would start cold-calling them. Saying something like, "Hi my name is ______. I am from Phi Gamma Delta Fraternity. I am currently working to create a Fraternity on-campus comprised of the greatest leaders, scholars, and athletes at the University. Suzie from Phi Mu/Dr Fitch/Dean Lewis said you would be the perfect person for this project. Would you be interested in meeting at the Starbucks on-campus to talk about it?"

A lot of people said "no", but some people said "yes", and as soon as they could get someone to commit to it, they would start asking for help Recruiting. They put those guys to work building the Fraternity. It was like magic or something. They went from two guys to thirty guys in no-time.

Best of all, they did it without a single flyer, poster, or T-shirt. I've never started a Fraternity before, but I have recruited people for my Fraternity before, and I can tell you that most of that stuff doesn't seem to work.