Quote:
Originally Posted by DeltaZeta09
Informal is right around the corner, yet few girls singed up for the process this semester. Our sorority will be excited to get new girls, but we collectively agree that we need to engage the 80% of non-greek women to learning more about the community. I just have some questions for alumni/recruitment chairs/people with good ideas on how:
1. You approach a girl that you do know about coming to a COB/signing up for informal
2. Approaching a woman you do not know well, but maybe have been told good things about, on coming to a COB without sounding creepy.
Our adviser is encouraging us to think outside of just recruitment, but we need a marketing strategy where the girls can tell we're genuinely asking them as potential members, not just to get our name out. How would any of you suggest both marketing our sorority//talking to girls you think would be a good fit for your sorority but aren't actively pursuing greek life
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The quick and dirty answer (because its 3am and I'm too tired for long examples and explanations): be their friends first! .. the sorority will follow.
Worry more about building personal relationships, and less about marketing for your sorority. Because to the girls who aren't really looking to join, all of those Deltas and Gammas and Kappas are just that.. Letters and symbols that they don't understand. They will remember YOU before they remember which sorority you're a part of.
Tomorrow, when I'm more awake, I'll provide some specific ideas
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