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I think on the old south campuses, early recruitment doesn't make a difference because recruitment actually starts 6 months or more earlier with the campus visits and alumnae teas for high schoolers. These girls are trained to know which girls they know are in which houses. However, at these same schools, they seem to be doing just fine with parity, so lack of anonymity doesn't seem to be a hindrance.
I just think spending truckloads of money on decorations sets a precedent of wasteful spending which ends up biting the young women in the arse 4 years later when they're buying their first car, apartment, etc. I don't know how much it helps or hinders recruitment, but it's a good life lesson that you can put on a perfectly lovely event and not spend a fortune.
I like the idea of all the Greek women wearing the same t-shirt on day one of recruitment which would I suppose sell sorority life as an institution instead of focusing right off the bat on the individual chapters.
I also LOVE the idea of chapter retention awards, both at the campus and inter/national sorority levels. Now THAT would be something to crow about during recruitment - we have the highest member retention on campus so that's proof our members are the happiest!
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