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I was the photography editor for 2 years in high school. Jr high yearbooks were always "paperback" and high school ones were hardcover. JrH ones cost about $20, high school $30-$45. the cost of the book depended on how much we made in ads. the more ads, the less the cost of the book once it went to print. Its been oh..... about 12 years since I did all of this, but this is what I remember.
Full page ads were around $150 (lawyers, doctors offices, businesses with money)
Half page ads were $100
1/4 page ads were $75
1/8 page ads (perfect for just a business card) were $50
We also had sponsor lists that were just a list of names on one page.
You could have your name on the "Alumni" Sponsor list for $35 (this was all my parents ever gave).
And there were "Patron" sponsors for $25.
I went to a private school, so "fundraising" was a year-round thing. We had a contest in the fall among homerooms to see which students could sell the most in yearbook ads/sponsors. The homeroom that won got either a pizza party at the end of the day, or a breakfast party with donuts, juice, milk, bagels, casseroles, etc. If the fundraising event didnt make enough in ads, it was up to the staff to walk around town and ask businesses to buy an ad or at least be a "sponsor."
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KAQ - 1870 With twin stars and kites above.
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