Quote:
Originally Posted by KSig RC
Really, Delta should put the ability to purchase tickets wherever possible - making your product easy and accessible is basically Business 101.
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Quote:
Originally Posted by agzg
C. I tend to agree about being able to buy from wherever.
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Not really.
I agree that they need to reach their customers in several areas, but the purchasing decision should be controlled by Delta. What happens if Facebook decides that it no longer wants fan pages? Or Facebook wants a percentage of sales? Also, how are they going to control the 'joke' bookings that are undoubtedly going to come up (thanks to Facebook's many immature users)?
Again, Delta's demographic is not the "typical" Facebook user. People who fly with Delta go through the company directly. If Delta has to pay to offer this service, they're wasting money. It would make more sense for JetBlue or Southwest to do this, but again, the goal should be directing the consumer to a Delta/JetBlue/Southwest-controlled site.
Sorry, one of my senior "integrated marketing and management" projects was about the airline industry
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