Delta to allow passengers to book through Facebook

[knight_shadow]

Originally Posted by KSig RC

This appears to be an attempt to change their business model, or at least parts of it, no?

I guess they're attempting to change some of it, but after the Song fiasco, they've been hesitant to alter it too much more. So, essentially, they're reaching out to a group that 1) doesn't use their services and 2) won't use their services because it's not a good fit for their demographic [this ties in to your question below, and I'll try to find some sources later on].

Any stats on this? I'm curious - I just don't agree with your definition of "real" here, and think it's more an impression than fact.

I'm sure I can dig them up, but I'm at work, so won't happen right now.

[33girl]

Originally Posted by knight_shadow

the Song fiasco

I remember the Frontline episode on this when it was beginning. All I could think was "holy crap, they are trying WAY too hard."

[KSig RC]

Originally Posted by knight_shadow

I guess they're attempting to change some of it, but after the Song fiasco, they've been hesitant to alter it too much more. So, essentially, they're reaching out to a group that 1) doesn't use their services and 2) won't use their services because it's not a good fit for their demographic [this ties in to your question below, and I'll try to find some sources later on].

That's fair - I guess I'm slightly more optimistic about the "won't use" portion, but I'm far from an expert.

The term "value-added" is basically on par with "synergy" in terms of b-school bullshit at this point, I realize, but it does seem like a very small investment for a large potential value payoff - even if it really doesn't "work" on a large scale.