Fraternity Marketing Paper

[knight_shadow]

Originally Posted by MysticCat

But he also asked about Greek history. Baird's would be a very good source for that.

I skimmed over that part. My mistake.

Every analysis that I've done has been more focused on events of the past year or so, and any additional history was to gain an understanding of the industry/company.

However, if the OP is Greek (as his name implies), he should be aware of the basics.

Still think he should pick another topic, though.

[Delt545]

Thanks for the help so far. I wish I could use a different topic. This is what was assigned to me.

[knight_shadow]

Originally Posted by Delt545

Thanks for the help so far. I wish I could use a different topic. This is what was assigned to me.

You never answered my initial question: How many what?

[MysticCat]

Originally Posted by knight_shadow

Every analysis that I've done has been more focused on events of the past year or so, and any additional history was to gain an understanding of the industry/company.

But if the analysis is to assist with marketing, history is a big component of Greek marketing.

But what do I know? When I see the word "entrepreneurial," I tend to zone out fast. It's high on my list of overused buzz words.

And I too have wondered how many what.