Google ads tend to pay a certain amount based on "page views" and another amount for "click-throughs" - John could tell you exactly how many people click through, but it's significant enough (and the actual pay rate low enough per view) that it usually works out pretty well for both parties involved. Even if it just causes a quick jump to Google to look at something similar, SEO and all that makes it kind of work.
Google ads aren't actually all that expensive, all things considered, so they're not particularly worried about low yield. I know buddies have bought ads for their own personal sites as jokes, because it was so cheap, or they've used it as a wager.
Interesting. Then, what's the point in the first place? (Other than jokes/wagers.)
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Quote:
Originally Posted by preciousjeni
Interesting. Then, what's the point in the first place? (Other than jokes/wagers.)
For the site publishing the ads, it's free money really. Just have to not be intrusive enough to cause traffic to decline.
For the advertisers, I'd imagine the low rates plus huge volume offset the low yield - besides, often they'll be showing ads of their own (or "click-trading") and making money that way to offset the ad costs, etc.
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