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If you don't have a house, and you're having your party at a club or other off-campus venue, it's actually a pretty common and effective way of getting a good turn-out. This is a practice among ethnic GLOs in many areas of the country, and I assure you, 33girl, it does not automatically make a party "lame."
OP--as someone said earlier, chapters are allowed to distribute fliers to anyone they want to. Greeks are not the only groups that do this. I work on a large campus, and I see certain student orgs "pass over" some students walking by and hand fliers to others. If you really want one, just go up and ask for it.
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